Situation :

The client was hesitant in applying most recommendations in their campaigns because they are in a niche market. The agency gives objections at every approach.

Approach :

• Throughout four meetings, securing a UAA remained elusive, but I shift ed my focus towards refining ad strength and boosting click-through rates. The outcome surpassed expectations – a significant drop in the average cost per conversion.
• The subtle yet impactful tweaks in our ad elements and engagement strategies led to a remarkable transformation in our campaign metrics. The newfound efficiency and improved results not only demonstrated the resilience of the campaign but also underscored the importance of continuous optimization.
• Despite the initial challenge, the positive shift in performance made everyone involved ecstatic highlighting the notion that persistent refinement can lead to substantial success in the dynamic landscape of digital marketing.

Results :

The number of conversions increased at much lesser cost.